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Pinnacle Publishing Home
Pinnacle Publishing Home

Advertising Opportunities

Who is Pinnacle?

Print Newsletters

Visual Basic Developer

Delphi Developer
Visual C++ DeveloperOracle Professional
SQL Server ProfessionalFoxTalk
ActiveWeb DeveloperMacromedia User Journal
Smart AccessXML Developer


eNewsletters

VB Developer Weekly

Oracle Pro eXTRA
SQL Server Pro WeeklyXML Developer eXTRA
Smart Access eXTRAJava Enterprise Dev eXTRA coming soon
ActiveWeb Dev eXTRA

Rates and Circulation

Display Ad Rates
Inserts/CD Inserts
eNewsletter Sponsorship Rates
Banner Ad Rates
Lists for Rent

Deadlines
Mechanical Specs


Who is Pinnacle?


Intel • Compaq • Gateway • Cisco Systems • Citicorp • Ericsson • NCR • Lucent • PriceWaterhouseCoopers • Motorola • MCI Worldcomm • Deloitte & Touche • NIKE • Proctor & Gamble • Keane • Norrel • IBM • FedEx • Bank of America • Xerox • Ernst & Young • Sony • Dell • Hitachi • USPS • UNISYS • UPS • Best Buy •Deutche Bank • Microsoft • Oracle • HP • Sun Microsystems


Leaders, Decision Makers, People with Authority and Buying Power. It's people like this who work for Fortune 1000 companies and 1000s of other companies that read our specialty print and online content.

How would you like to advertise where members of this qualified audience spent $100 or more annually on a monthly publication?

Pinnacle Publishing offers a unique audience of high end IT professionals. Application developers, IT Managers, Project leaders and Database Administrators all turn to Pinnacle for the right piece of information or source code to get their project done!!

We offer marketing opportunities, in print and on the web. We also have some of the best mailing lists in the business.

  • Print advertising with us allows you to reach our dedicated subscribers with a black & white or two-color ad. Your ad will be seen by subscribers, user groups, and trade show participants. Everyone who picks up a copy of our popular technical newsletters will see your ad.
  • Online opportunities on Pinnacle's vertical sites are a cutting edge way to reach busy professionals who have requested Pinnacle premium content or are searching one of Pinnacle's vortals.
  • Mailing Lists from Pinnacle are as good as gold. Our lists are filled with high end IT professionals who have demonstrated they'll not only respond to direct mail, but spend upwards of $200.

Pinnacle Publishing is the leading publisher of newsletters, eNewsletters and special reports on a variety of programming and database packages. Pinnacle publishes content for serious users of Access, FoxPro, Microsoft SQL, Macromedia Director, Oracle, Active Server Pages, XML, Visual Basic, Visual C++, Java, Linux, XML and Delphi. Each of these publications is highly respected for the depth, quality, and readability of its content.

Worldwide IT professionals count on Pinnacle's products to help them get more from their software. Subscribers to our content are deeply committed to the platforms for which they develop applications. They're hungry for the latest information about their product -- including news about third-party applications, add-in products, and services.

When you place an ad with Pinnacle Publishing, you know that every reader is a developer, programmer or database administrator and a prospective customer for you.


There's simply no better way to invest your advertising dollar.

For ad sales call:
Howard T. Flint, Vice President of Business Development
1000 Holcomb Woods Pkwy Bldg 200, Suite 280
Roswell, GA 30076
Voice 770-992-9401 xt. 111
Fax 770-993-4323


Visual Basic® Developer
Solutions for Visual Basic
® Developers

VISUAL BASIC DEVELOPER is a 24-page newsletter for developers using Microsoft Visual Basic edited by guru Karen Watterson. Each issue offers insights and solutions on a range of visual development topics including designing custom controls, database access, and more. Dan Appleman and Rod Stephens both write monthly columns, and there's a question-answer column written by the inimitable Dr.VB-ish.

Authority and Buying Power!!

  • 85% of our readers spend between $100 and $1000 on software add-on products 2-12 times annually.
  • 64% of our readers spend between $500 and $5000 on hardware products 2-12 times annually.
  • 25% of our Visual Basic Developer readers also have a subscription to our ActiveWeb Developer newsletter.
  • 21% have subscriptions to our SQL Server Professional newsletter.
  • 18% have subscriptions to our Visual C++ Developer newsletter

Who are they?
  • 64% are corporate employees
  • 21% are independent consultants
  • 14% are owners/entrepreneurs
  • 71% are developers
  • 54% are "always" project leaders
  • 43% are "always" consulted on departmental / company decisions

Where do they work?
  • 50% work for companies $1-10 million in size
  • 32% work for companies $100 million or bigger
  • 50% have worked at these companies 5 years or longer
  • 46% have worked there 1-5 years

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


Visual C++® Developer
Solutions for Visual C++
® Developers

VISUAL C++DEVELOPER is a newsletter for developers using Microsoft Visual C++ edited by Kate Gregory. Each issue offers a range of topics, including validation, adding serial numbers to EXEs, high-resolution timers for Windows, static and dynamic MFC libraries, HTML, editing, security, and more. Although the newsletters are heavy in technical content, they are written in a light, personal tone that makes them easy to follow and read.

Authority and Buying Power!!

  • 89% of our readers spend between $100 and $1000 on software add-on products 2-12 times per year.
  • 76% of our readers spend between $500 and $5000 on hardware products 2-6 times per year.
  • 63% of our Visual C++ Developer readers also have a subscription to our Visual Basic Developer newsletter.
  • 25% have subscriptions to our SQL Server Professional newsletter.

Who are they?
  • 63% are corporate employees
  • 25% are independent consultants
  • 13% are owners/entrepreneurs
  • 71% are developers
  • 63% are "always" project leaders
  • 25% are "always" consulted on departmental / company decisions

Where do they work?
  • 75% work for companies $1-10 million in size
  • 25% work for companies $100 million or bigger
  • 75% have worked at these companies 5 years or longer

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


SQL Server® Professional
Solutions for Microsoft
® SQL ServerTM Professionals

SQL SERVER PROFESSIONAL is a monthly 16 page newsletter for MIS professionals, developers and DBAs who use Microsoft SQL Server. Edited by Karen Watterson, each issue offers insightful articles, undocumented techniques, and links to additional useful content. This is a highly technical newsletter, the kind most subscribers want to keep. SQL Server Professional has been published since 1995 and is written in a loose, friendly manner that makes it easy to read and comprehend, and is a "must-read" for anyone who's serious about Microsoft SQL Server.

Authority and Buying Power!!

  • 70% of our readers buy software add-on products 2-6 times per year. 59% of our readers spend between $100 and $1000 when they buy software add-on products.
  • 60% of our readers buy hardware products 2-12 times per year. 88% of our readers spend between $1000 and $5000 or more on hardware products.
  • 41% of our SQL Server Professional readers also have a subscription to our Visual Basic Developer newsletter.

Who are they?
  • 59% are corporate employees
  • 29% are independent consultants
  • 12% are owners/entrepreneurs
  • 71% are developers
  • 41% are Database Administrators
  • 12% are Management
  • 65% are "always" project leaders
  • 35% are "always" consulted on departmental / company decisions

Where do they work?
  • 47% work for companies $1-10 million in size
  • 35% work for companies $100 million or bigger
  • 41% have worked at these companies 5 years or longer

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


ActiveWeb Developer
Solutions for Web Developers using Microsoft
® Tools

ACTIVEWEB DEVELOPER focuses exclusively on the complete suite of Web tools and technologies Microsoft offers. This includes Visual InterDev, Active Server Pages, client-side scripting, and ActiveX client-and server-component development. Like all of our publications, Active Web Developer is written for high-end developers by experts in the field. It is edited by noted author, Bill Hatfield.

Authority and Buying Power!!

  • 90% of our readers spend between $100 and $1000 on software add-on products 1- 6 times per year.
  • 90% of our readers spend between $1000 and $5000 or more on hardware products 1-6 times per year.
  • 70% of our ActiveWeb Developer readers also have a subscription to our Visual Basic Developer newsletter.
  • 30% have subscriptions to our Smart Access newsletter

Who are they?
  • 70% are corporate employees
  • 10% are independent consultants
  • 10% are owners/entrepreneurs
  • 90% are developers
  • 10% are Database Administrators
  • 30% are programmers
  • 65% are "always" project leaders
  • 30% are "always" consulted on departmental / company decisions

Where do they work?
  • 50% work for companies $10-50 million in size
  • 30% work for companies $50-100 million in size
  • 60% have worked at these companies 1 to 5 years

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


Smart Access®
Solutions for Microsoft
® Access® Developers

SMART ACCESS is the only newsletter designed especially for application developers and power users of Microsoft Access. This 24-page publication is written specifically for developers and is edited by Peter Vogel. Each issue offers tips on database design, queries and dynasts, form controls, Access, Wizards industry news, and more.

Authority and Buying Power!!

  • 77% of our readers buy software add-on products 2-12 times per year. 89% of our readers spend between $100 and $1000 when they buy software add-on products.
  • 66% of our readers buy hardware products 2-12 times per year. 88% of our readers spend between $1000 and $5000 or more on hardware products.
  • 67% of our Smart Access readers also have a subscription to our Visual Basic Developer newsletter.
  • 33% have subscriptions to our ActiveWeb Developer newsletter.

Who are they?
  • 56% are corporate employees
  • 22% are independent consultants
  • 11% are owners/entrepreneurs
  • 11% are government
  • 56% are developers
  • 22% are programmer
  • 65% are "always" project leaders
  • 33% are "always" consulted on departmental / company decisions

Where do they work?
  • 44% work for companies $1-10 million in size
  • 33% work for companies $50-100 million in size
  • 44% have worked at these companies 5 years or longer

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


Delphi® Developer
Solutions for Delphi
® Developers

DELPHI DEVELOPER is a 16 page independent newsletter for developers using Borland's Delphi. Each issue includes insightful articles, undocumented techniques, trouble-shooting suggestions from Delphi experts, and step-by-step instructions for Delphi development. Although the content of these newsletters is highly technical, it is written in an informative, friendly manner that makes comprehension easy. This monthly newsletter is also edited by noted author Bill Hatfield.

Authority and Buying Power!!

  • 82% of our readers buy software add-on products 2- 6 times per year. 88% of our readers spend between $100 and $1000 when they buy software add-on products.
  • 88% of our readers buy hardware products 1- 6 times per year. 65% of our readers spend between $1000 and $5000 or more on hardware products.

Who are they?
  • 88% are corporate employees
  • 6 % are independent consultants
  • 6 % are owners/entrepreneurs
  • 71% are developers
  • 12% are Database Administrators
  • 24% are programmers
  • 76% are "always" project leaders
  • 35% are "always" consulted on departmental / company decisions

Where do they work?
  • 47% work for companies $1-10 million in size
  • 24% work for companies $10- 50 million in size
  • 18% work for companies $100 million or more in size
  • 65 % have worked at these companies 5 years or longer

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


Oracle® Professional
Solutions for High-End Oracle
® DBAs and Developers

ORACLE PROFESSIONAL is a 24-page newsletter for developers and DBAs creating and managing applications using Oracle's CDE (cooperative development environment) tools. Each issue offers tips, insights, and solutions for a variety of Oracle development tasks. Topics covered include DBMS SQL enhancements, architecture servers, application servers, Web servers, security, analyzing schemas, and more.

Authority and Buying Power!!

  • 88% of our readers buy software add-on products 1-2 times per year. 50% of our readers spend between $100 and $1000 when they buy software add-on products.
  • 38% of our readers spend between $1000 and $5000 when they buy software add-on products.
  • 38% of our readers buy hardware products 6- 12 times per year. 63% of our readers buy hardware products once a year.
  • 50% of our readers spend between $500 and $1000 or more on hardware products. 38% of our readers spend $5000 or more on hardware products.
  • 13% of our Oracle Professional readers also have a subscription to our Visual Basic Developer newsletter.
  • 13% have subscriptions to our SQL Server Professional newsletter.

Who are they?
  • 88% are corporate employees
  • 13 % are independent consultants
  • 25% are developers
  • 25% are Database Administrators
  • 13% are programmers
  • 13% are CTOs
  • 13% are Director MIS
  • 13% are Technical Manager
  • 63% are "always" project leaders
  • 63% are "always" consulted on departmental / company decisions

Where do they work?
  • 38% work for companies $1-10 million in size
  • 25% work for companies $10- 50 million in size
  • 25% work for companies $100 million or more in size
  • 50 % have worked at these companies 1-5 years.
  • 38 % have worked at these companies 5 years or longer

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


FoxTalk
Solutions for Microsoft
® FoxPro® and Visual FoxPro® Developers

FOXTALK is a 24 page newsletter that offers the latest Microsoft FoxPro and Visual FoxPro development information. Each issue includes a variety of tips and in-depth articles on topics such as FoxPro language, systems analysis and design, cross-platform development, optimization, user interface design, and more. This monthly newsletter is edited by FoxPro guru Whil Hentzen.

Authority and Buying Power!!

  • 95% of our readers buy software add-on products 1- 6 times per year. 85% of our readers spend between $100 and $1000 when they buy software add-on products.
  • 75% of our readers buy hardware products 2-12 times per year. 35% of our readers spend between $100 and $1000 on hardware products. 10% of our readers spend between $1000 and $5000 on hardware products.
  • 10% of our FoxTalk readers also have a subscription to our Visual Basic Developer newsletter.

Who are they?
  • 40% are corporate employees
  • 50% are independent consultants
  • 10% are owners/entrepreneurs
  • 70% are developers
  • 20% are programmers
  • 65% are "always" project leaders
  • 50% are "always" consulted on departmental / company decisions

Where do they work?
  • 55% work for companies $1-10 million in size
  • 20% work for companies $50-100 million in size
  • 65% have worked at these companies 5 years or longer.

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


Macromedia® User Journal

MACROMEDIA USER JOURNAL is the only newsletter exclusively for users of Macromedia's multimedia design and Internet software. This 12 page newsletter offers reviews of new products and Xtras, practical advice, behavior tips, and more. Topics covered include: Director, Authorware, Flash, Shockwave, Dynamic HTML, animation, movies, and more. Articles are written by professional multimedia and Internet developers. These articles contain multitudes of useful, technical information in a personal, friendly manner that makes reading and comprehension easy.

Authority and Buying Power!!

  • 75% of our readers spend between $100 and $500 on software add-on products 2-6 times annually.
  • 50% of our readers buy hardware products 2- 6 times per year. 50% of our readers spend between $100 and $1000 or more on hardware products. 50% of our readers spend between $5000 or more on hardware products.
  • 25% of our Macromedia User Journal readers also have a subscription to our ActiveWeb Developer newsletter.

Who are they?
  • 75% are corporate employees
  • 75% are developers
  • 25% are programmers
  • 50% are "always" project leaders

Where do they work?
  • 50% work for companies $1-10 million in size
  • 25% work for the government
  • 75% have worked at these companies 1 to 5 years

The above information was taken from our recent reader survey.

Rates
Circulation

Deadlines


Display Ad Rates and Circulation

Large circulation newsletters
Newsletter
Current Circulation
(paid subscribers)
First issue
Smart Access
7000
Mar '93
Visual Basic Developer
4500
Sep '94
SQL Server Professional
3500
Apr '95
Oracle Professional
3500
Sep '94
Delphi Developer
5200
Jun '95
FoxTalk
4000
Feb '89
    * Back Cover (half page only): Add 50% to specified ad price
    * Inside Front/Back Cover: Add 30% to specified ad price
Space Size
1X
6X
12X
24X
Full page
$1200*
$1,020
$900
$780
Half page
$675
$574
$506
$439
Quarter page
$350
$298
$263
$228
    * Each publication. Multiple publication discounts available.
Full Run Insert: $1500
(Domestic U.S. only. Ask about Canada and Europe.)

CD Insert:
$.40 per piece

Smaller circulation newsletter
Newsletter
Current Circulation
(paid subscribers)
First issue
ActiveWeb Developer
2000
Aug '99
    * Back Cover (half page only): Add 50% to specified ad price
    * Inside Front/Back Cover: Add 30% to specified ad price
Space Size
1X
6X
12X
24X
Full page
$800*
$680
$600
$520
Half page
$450
$383
$338
$293
Quarter page
$250
$213
$188
$163
    * Each publication. Multiple publication discounts available.
Full Run Insert: $1000
(Domestic U.S. only. Ask about Canada and Europe.)

CD Insert:
$.40 per piece


Copy Acceptance
Advertisements are accepted upon the representation that the advertiser and the agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold Pinnacle Publishing Inc. harmless against any expense or loss by reason of any claims arising out of publication, including without limitation those resulting from claims of libel, violation of rights of privacy, plagiarism, and copyright infringement. All contents of advertisement are subject to Pinnacle's approval. Pinnacle reserves the right to reject or cancel any advertisement or position commitment at any time. Positioning of advertisement is at the discretion of Pinnacle except where a specific preferred position has been requested by the advertiser and approved in writing by Pinnacle.


Advertising Deadlines

Issue
Space Reservation
Material Due Date
Jan-01
10/28/00
11/15/00
Feb-01
11/30/00
12/15/00
Mar-01
12/30/00
1/14/01
April-01
1/31/01
2/15/01
May-01
2/28/01
3/15/01
June-01
3/28/01
4/15/01


Deadlines are subject to change,
especially prior to major events such as conferences or product upgrades.

Space is limited--first come, first served.

The earlier you reserve, the more likely you are to be included.

Pinnacle Publishing strictly limits the number of ads in any one newsletter each month.


Mechanical Specs & Production Guidelines

Go to http://www.wilcorgraphics.com/Pinnacle.htm


eNewsletters

All Pinnacle eNLs (electronic newsletters) are tips, tricks, undocumented procedures, industry news or article previews. All "subscribers" are people who request this weekly e-mail.

Contact Howard Flint for eNL advertising rates.




Banner Advertising

Why do a Banner Ad?
As a subscriber to one of our monthly newsletters, one can visit our web site and download source code examples featured in that month 's issue. In addition, current and archive issues are available online to subscribers. Because of these features, our web site, and the home page of the individual newsletters, gets regular, dedicated traffic. Thus advertising on our web site is a great stand alone advertising tool as well as a strong supplement to advertising in the newsletters themselves.

Site
Page Views
per Month
1 mo
3 mo
6 mo
12 mo
Visual Basic
21,834
$1,310
$1,245
$1,179
$1,048
Smart Access
26,065
$1,564
$1,486
$1,408
$1,251
Oracle Professional
33,207
$1,992
$1,893
$1,793
$1,594
Delphi Developer
26,690
$1,601
$1,521
$1,441
$1,281
SQL Server Professional
22,474
$1,348
$1,281
$1,214
$1,079
FoxTalk
24,398
$1,464
$1,391
$1,317
$1,171
ActiveWeb Developer
3,482
$209
$198
$188
$167
XML Developer
19,119
$1,147
$1,090
$1,032
$918
Rates effective as of January 1, 2001


Pinnacle Publishing, Inc. reserves the right to put multiple banners per page or alternate the banners in a single place.

PINNACLE PUBLISHING ONLINE accepts the following IAB/CASIE standard creative size:
Full Banner (468x60)
Single GIF banners ONLY
Pixel Width:468
Pixel Height:60
Maximum File Size:12k
Enhanced File Size:15k
Maximum Animation Loop:3x


Lists for Rent

Mailing lists
US names $175/M
Canada & International names $250/M

LIST
US
CANADA
INT'L
Client Server Subscribers
45,892
3,049
INT'L
Visual Basic
10,218
520
INT'L
Smart Access
16,536
587
INT'L
Oracle Professional
7,035
540
INT'L
Delphi Developer
24,253
1,495
INT'L
SQL Server Professional
7,115
471
INT'L
FoxTalk
7,888
523
INT'L
Visual C++ Developer
7,489
543
INT'L
ActiveWeb Developer
1,184
471
INT'L
Macromedia User Journal
4,558
180
INT'L



 

To Contact Customer service: custserv@pinpub.com or call 1-800-788-1900
Copyright © 2001 Pinnacle Publishing, Inc. All Rights Reserved.