Pinnacle Publications
Ad Specifications

How to Submit
Ads can be submitted as film or in MAC or WINDOWS versions of the following supported software: 
    > FREEHAND      > ILLUSTRATOR       > QUARK EXPRESS       > PAGEMAKER
Submit all graphics and fonts with application file. (Include fonts nested in EPS files.)
Submit all film as negative, right reading, emulsion down, 133 line screen.

Do                                         

Don't                          

DO use Type 1 fonts.
DO include all printer and screen fonts.
DO include all fonts in graphics.
DO select the real fonts in the font menu.
DO use TIFF and EPS formats for graphics.
DO make sure scanned images are at
 least 225 DPI at 100%.
DON'T use True Type fonts unless
 absolutely necessary.
DON'T use the menu commands to apply
 styles such as Bold or Italics.
DON'T use GIF, JPEG or other
 compression formats.
DON'T use RGB or CMYK color mode.

Setting up Ad for Correct Spot Color

All Pinnacle publications are printed in a 2-color format, black and a spot color.
The chart below shows correct spot color name for each publication.

Pinnacle Spec Sheet

Newsletter

PMS Ink Color

Delphi Developer PANTONE 1797 CVU
Easy Act PANTONE 2727 CVU
Fox Talk PANTONE 186 CVU
ITR Recruiter GRAY SCALE ONLY
Macromedia User Journal  PANTONE 185 CVU
Oracle Professional PANTONE 152 CVU
Smart Access PANTONE 3005 CVU
SQL Server PANTONE 3135 CVU
Visual Basic PANTONE 334 CVU
Visual C++ PANTONE 166 CVU
ActiveWeb Developer Reflex Blue CVU
Emergency Medicine Practice GRAY SCALE ONLY
XML Developer PANTONE 1797 CVU
Information Systems Consultant PANTONE VIOLET CVU

NOTE: If you are supplying a common ad for multiple publications, set up each ad to correspond to the appropriate publication's spot color.

Sending Hard Copy Proofs

1. Send hard copy laser proof by mail or fax.
2. Make sure proof is of latest version of ad.
3. Send both a composite and a separated proof.

NOTE: When printing separated hard copy proofs be sure to print all colors.
If correct, you will get a black and a spot color laser sheet.  If you get more than these two, you will be able to see the corrections that need to be made.

Send To:

Attention: Pinnacle Ads

Wilcor Graphics
6364 Warren Drive
Norcross, GA 30093

FAX No. 770-448-3538



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